PromaxBDA Europe Awards 2015: Die Gewinner

In Berlin endete am Abend des 24. März 2015 das zweitägige Gipfeltreffen von Europas führenden Sendern und Agenturen mit der Verleihung der begehrten PromaxBDA Awards. Der internationale Expertenverband für Entertainment, Promotion, Marketing und Design kürt mit diesem Preis Jahr für Jahr die besten Marketing- und Design-Ideen für das Europäische Publikum. Die zwei wichtigsten Awards gingen dabei an die BBC, die für das beste In-House Marketing Team des Jahres Europas prämiert wurde, sowie an Red Bee Creative. Die Agentur wurde als beste europäische Out-of-House Agentur des Jahres ausgezeichnet.

Zu den weiteren Höhepunkten der vom britischen Comedian Jeff Leach moderierten Veranstaltung zählte die Auszeichnung der besten Markenkampagne. Den Preis in Gold gewannen BBC World News und Red Bee Creative für die gemeinsam gestaltete „My Breaking News Moments“-Kampagne, Silber ging an Universal Networks International Germany für die „Franz Campaign“.

Nachfolgend finden Sie eine Übersicht sämtlicher Gewinner:

Bestes In-House Marketing Team: BBC

Beste Out-of-House Agentur des Jahres: Red Bee Creative

General Brand Campaign: Gold: My Breaking News Moment – BBC World News (Red Bee Creative / BBC World News) // Silber: Franz Campaign (Universal Networks International Germany)

General Brand Design Package: Gold: Classic Channel Branding 2014 (BDA Creative GmbH) // Silber: France 4 - „Ça Déchaine“ (Gédéon)

General Image Programme Campaign: Gold: Great Movie Music (Liberty Global) // Silber: Terribly Good Campaign (NBC Universal International)

Den 'Great Movie Music'-Spot könnt ihr euch hier ansehen

Design: General Image Programme Design Package: Gold: «Doctor Who» (AMC Networks) // Silber: «Tracks» (Les Télécréatures / arte)

Design: Programme-Specific Logo: Silber: «Fuzz!» (Cape Rock)

Holiday/Seasonal/Special Event Program Spot(s): Gold: Great Movie Music (Liberty Global) // Silber: Fishing Night (Discovery Networks Emerging Business)

Channel or Programme Special Event Spot(s): Gold: Great War Anniversary (Discovery Channel See Romania) // Silber: Rome Film Festival (RAI Radiotelevisione Italiana)

On-Air Consmer Tie-In / Brand Integrated Spot(s):Gold: LEGO «Star Wars Rebels» (Disneymedia+, The Walt Disney Company) // Silber: «Star Wars Rebels» - May the 4th (Disneymedia+, The Walt Disney Company)

Social Responsibility Announcement Spot(s): Gold: Vier and Plan Belgium (SBS Belgium) // Silber: Atresmedia „Creates Culture“ (Atresmedia)

Documentary or Factual Entertainment Programme Spot(s): Gold: «Sex Week» (France 5) // Silber: «The Wall» (Inter TV Channel)

Entertinment/Music/Variety/Comedy Programme Spot(s): Gold: «The Voice» - Staffel 3 (Red Bee Creative/BBC) // Silber: «The Voice» - Raven (Red Bee Media)

Leisure and Lifestye Programme Spot(s): Gold: «The Housedoctor Says It Is Too Much» (SBS Belgium/VUF) // Silber: «Sex Sent Me To The ER» (SBS Discovery Media – Nordic On-Air)



Reality/Unscripted/Non-Fiction Programme Spot(s): Gold: «Being Bipolar» (France 5) // Silber: «Breaking Amish» (Discovery Max)

Dramatic Programme Spot(s): Gold: «Eastenders» - Who Killed Lucy? (Red Bee Creative/BBC) // Silber: «Bates Motel» - Staffel 2, Launch-Kampagne (NBC Universal International Television)

Children's Programme Spot(s): Gold: «The Amazing Kids» (The Walt Disney Company France) // Silber: «Star Wars»-Spot: May the 4th (The Walt Disney Company France)

Design: Children's Channel Image Spot Campaign Design: Gold: Vivio Meglio with Cartoonito (Turner Broadcasting System Italy) // Silber: Halloween on Disney XD (The Walt Disney Company Ltd. CEE)

News/Information Channel Spots or Programme Campaign: Gold: My Breaking News Moment – BBC World News (Red Bee Creative/BBC World News) // Silber: Foreign Languages (Al Jazeera Media Network)

Live Sports Event/Programme Spot(s): Gold: FIFA WM 2014 im ZDF (ZDF) // Silber: World Cup 2014 – Toys on Tour (Red Bee Creative/BBC)

Sports Programme Spot(s): Gold: Superliga (Frame) // Silber: Eurofighters (Canal Plus Spain)

Website or Interactive Spot: Gold: Let the Music Do the Talking (Sanoma Media Finland) // Silber: APP Radio RAI (RAI Radiotelevisione Italiana)

Funniest Promo: Gold: Franz Campaign (Universal Networks International Germany) // Silber: Fishing Night (Discovery Networks Emerging Business)

Theatrical Films/Movies Shown on TV Spot(s): Gold: Start the Fire (SBS Belgium – Vier) // Silber: Action Thursday (Sanoma Media Finland)

Programme Spot Not Using Programme Footage: Gold: «Eastenders» - Who Killed Lucy? (Red Bee Creative/BBC) // Silber: «Being Bipolar» (France 5)

Marketing Video/Sizzle Reel/Presentation: Gold: Nicknight Sizzle (VIMN Germany GmbH) // Silber: «RTL Nieuws» - Promotional Activities (RTL Netherlands)

On Demand/Catch-Up Spot: Gold: Nico (Heimat, Berlin) // Silber: Service Replay (SYFY – NBC Universal)

Design: Interstital/Short Form Spot Design: Gold: National Geographic Channel Countdown Open Titles The 90's (FOX Channels Italy) // France 4 Mashup Ad Breaks (Gédéon)

Design: Best On-Air Ident Campaign (In-House): Gold: Nick Jr. Crafty Creatures (VIMN Germany GmbH) // Silber: Viasat History (MTG Creative)

Design: Best On-Air Ident Campaign (Out-of-House): Gold: France 3 „24 Cases“ (Gédéon) // Silber: Classica Channel Branding – Station Idents (BDA Creative GmbH)

Editing: Gold: Cinemax: Get Closer to Classics (HBO Europe) // Silber: «Eastenders» - Who Killed Lucy? (Red Bee Creative/BBC)

Copywriting: Gold: Winter Oympics 2014 (BBC Sport) // Silber: Movies on Vier – More Than You Can Imagine (SBS Belgium Vier)

Animation: Gold: Chomet Couch Gag (Th1ng) // Silber: Terribly Good Campaign (NBC Universal International)


Use of Original Music: Gold: TCM „At the Movies“ (TBS Spain – TCM) // Silber: Sporting Telenet – Boxing Day – Premier League (Motionmakers)

Music or Instrumental Theme: Gold: A Decade of Darkness (AMC Networks) // Silber: Start the Fire (SBS Belgium - Vier)

Sound Design: Gold: TV3 Sport (MtG Creative) // Silber: «The Voice of Switzerland» (SRF)

On-Air Typography: Silber: BBC Radio 4 Extra – Funny (BBC/Red Bee Creative/M-I-E)

Set Design: Gold: «The Night of the Flemish Television Stars» (Demensen) // Silber: «Kampf der Orchester» (SRF)

Channel/Station/Platform Website: Gold: IM01 CTD Save the Rainbow (Czech Television) // Silber: Alex Horne Breaks the News – Dave Website (Red Bee Creative/UKTV)

Design: Channel/Station/Platform Website Design: Gold: Maxx Tune In (ProSiebenSat.1 Deutschland/Creative Solutions) // Silber: «Sexy Beasts» (ProSiebenSat.1 Deutschland/Creative Solutions)

Promotional Interactive Apps: Gold: Fight Cancer (TV 2 Marketing) // Silber: The New Doctor Lands (Red Bee Creative/BBC)

Use of Social Media for Programme or Channel Promotion: Gold: Fox & Sky «The Walking Dead»: Scary Shelter (FOX International Channels Germany & Sky Austria) // Silber: France 4 „Ça Déchaine“ (Gédéon)

Campaign for a Programme using Multiple Media: Gold: Unity T-Shirt (Inter TV Channel) // Silber: «Got to Dance» „The Dancegate“ (ProSiebenSat.1 Deutschland/Creative Solutions)

Channel Image Campaign using Multiple Media: Silber: France 4 „Ça Déchaine“ (Gédéon)

Key Art/Poster: Gold: Red Obsession on Kuchina+ (NC+) // Silber: YLE Teema's Movie Festival (YLE – Finnish Broadcasting Company)

Key Art/Poster Campaign: Gold: We All Have a C Spot (Creative Services Entertainment South) // Silber: ProSieben Maxx Tune-In (ProSiebenSat.1 Deutschland/Creative Solutions)

Consumer or Trade Print Ad – Channel: Gold: Foxlife Kitchen Nightmare 2 Print (FOX Channels Italy) // Silber: The Great War (RAI Radiotelevisione Italiana)

Consumer or Trade Print Ad – Programme: Gold: Image Campaign Universal Channel (Universal Networks International) // Silber: Cold Justice – Really (Red Bee Creative/UKTV)

Design: Consumer or Trade Print Ad – Programm: Gold: Inside Nature's Giants (MTG Creative) // Silber: How Do They Do It? (SBS Discovery Media – Nordic On-Air)

Something for Nothing: Gold: «Web of Lies – Investigation Discovery UK» (Discovery Creative London) // Silber: «Sex Sent Me To The ER» (SBS Discovery Media – Nordic On-Air)

Rocket Award: Felix De Troyer